How Smart Companies Get People Talking
The practical, hands on guide to getting people to talk about your company, your cause, and your stuff
Master word of mouth marketing with this fun, practical, hands-on guide.
With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth.
- 3 Reasons People Talk About You
- 4 Rules of Word of Mouth Marketing
- 5 Ts of Word of Mouth Marketing
- 6 Big Ideas: Deep Stuff That Changes Marketing Forever
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Great Reviews
"The coolest book on the hottest topic in marketing."
"Pure nuts-and-bolts how-to's."
"THE roadmap to what drives word of mouth."
"This one's worth your time."
"Another must-read."
"A 'real world' guide."
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Contact me!: Andy Sernovitz, 333 W. North Ave., #500, Chicago, IL 60610, 312-932-9000
© Andy Sernovitz 2006-2008