Word of Mouth MarketingHow Smart Companies Get People Talking
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Foreword by Seth Godin |
The practical, hands on guide to getting people to talk about your company, your cause, and your stuff. |
Selected as a textbook at York University
Universities are using the book
PrintingForLess.com is awesome
The Great Word of Mouth Hyphen Controversy
Event: WOMMA's Word of Mouth Marketing Summit
The Popcorn Mailing: Getting word of mouth on the Word of Mouth Marketing book
Guy Kawasaki's Fantastic Contribution
The Antman blogs lessons from the book
Viral Email, Postcards, and WOM
Washington Times on Retailers and Blogs
Marketing News review by Michael Krauss
Chicago Tribune on the Chicago WOM Scene
Bill Balderaz and customer experience
Restaurant Business Magazine on How to Build Buzz
by Andy Sernovitz
Foreword by Seth Godin
Afterword by Guy Kawasaki
Master word of mouth marketing with this fun, practical, hands-on guide.
With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world’s most respected and profitable companies get their best customers for free through the power of word of mouth.
Andy Sernovitz's Web Site • Join the Word of Mouth Marketing Association
Web Design by 30 Second Rule • © 2006 Andy Sernovitz