Word of Mouth Marketing

The Book

Word of Mouth Marketing: How Smart Companies Get People Talking

by Andy Sernovitz
Foreword by Seth Godin
Afterword by Guy Kawasaki

Master word of mouth marketing with this fun, practical, hands-on guide.

With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world’s most respected and profitable companies get their best customers for free through the power of word of mouth. 

• 3 Reasons People Talk About You
• 4 Rules of Word of Mouth Marketing
• 5 Ts of Word of Mouth Marketing
• 6 Big Ideas: Deep Stuff That Changes Marketing Forever

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What People Are Saying

"The coolest book on the hottest topic in marketing."

"Pure nuts-and-bolts how-to’s."

"THE roadmap to what drives word of mouth."

"This one's worth your time."

"Another must-read."

"A ‘real world’ guide."

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